Kevin Plumlee
I find what's broken between your AI, marketing, IT systems, and operations, then hand your team the blueprint and coach them until it runs. Every dollar traceable. Every call captured. Every system connected.
For operators
Health systems, behavioral health, senior living, specialty care. I audit what is broken, hand you the blueprint, and coach your team through the build.
Explore the six componentsFor capital groups
Buy-side operational due diligence and sell-side readiness audits, from an operator who has closed two PE transactions himself.
See investor servicesThe diagnosis
I've opened the stack on more than 300 healthcare organizations, from major hospital systems to nationwide behavioral health networks. The same four problems surface again and again, and each one carries a number.
69% of inquiries arrive after hours
Nights, weekends, holidays. The phones ring. Nobody answers. More than 60% of callers won't leave a voicemail: they hang up and dial the next facility. In behavioral health, where a family in crisis decides in minutes, this single gap costs more than any ad campaign could recover.
$0 in ad spend you can trace to a patient
You spend millions on Google, Meta, programmatic. You see clicks, impressions, CTR. What you cannot see: a single admission. The question every CEO asks (what did we spend to acquire that patient?) goes unanswered. Seven-figure budget decisions in the dark.
40% of CRM leads go cold, uncontacted
Leads sitting in your CRM. Aging. Nobody working them. You paid real money to generate those names, and the pipeline is rusting. That's revenue you already bought, sitting uncollected.
1 audit away from catastrophe
Meta tracking pixels leaking PHI. Missing BAAs with marketing vendors. HIPAA exposures buried in your stack. Section 508 violations on your web properties. One audit, one breach, one lawsuit away from six-figure fines and a shattered reputation.
$ scan_complete • 300+ organizations sampled
status: STANDBY
I find which of these are costing you money, put a number on it, and hand your team a plan for each fix, then stay until it's done.
The shift
How I'm different
No locked-room strategy sessions. No dramatic deck reveal two weeks later. Your team is in every workshop, every prioritization, every decision. The plan is built with your people in the room, so they own it the day it lands.
The hard part is never the plan. It's execution. Weekly working sessions: we review what your team shipped, unblock what stalled, and pressure-test the next step. Through vendor reviews and CRM rollout decisions, as advisor. Until it runs, run by your people.
"We recommend a CRM migration" is a consulting sentence. "Here's the field architecture, the workflow map, and the training plan for your admins" is a Kevin sentence. I talk architecture with your CTO and campaign structure with your media buyers, then teach both.
$500M+ in healthcare ad spend. An 80-person agency bootstrapped from two people. Sold to SPM Group, where I led the integration of IT, marketing, and product systems across four companies. Then Unlock Health acquired SPM and combined eight companies; I was at the center of that too, connecting infrastructure and unifying tech stacks across the whole organization. I don't theorize about what works. I've built it, scaled it, sold it, and integrated it.
The goal was never dependency. It's transfer. Documented SOPs. Trained teams. Configured tools your people configured themselves, with me advising. When I step back, everything keeps running, and your people know how to improve it.
How I work
I don't run your marketing, your CRM, or your ad accounts. I show your team exactly what to build, hand them the plan, and coach them until it runs without me.
Know exactly what's broken and what it costs.
An end-to-end assessment of your operation: capture, attribution, pipeline, systems, compliance. Every gap documented. Every problem quantified in dollars, not adjectives.
The plan your team will actually execute.
The prioritized build plan: system architecture, vendor evaluations, sequencing, and budgets, designed in working sessions with the people who will own it, so they own it the day it lands.
Your people, running the system without me.
I stay through the build: weekly working sessions, unblocking, vendor-call support, and training, in your tools, with your team, until everything runs on its own.
The components
Architecture. Capture. Marketing. Intelligence. Connection. Protection. Each one a system your team can run. Each one broken in a specific, diagnosable, fixable way. The audit covers all six.
A technology foundation where every tool earns its place and the foundation carries the load.
Your CRM, EHR, AI models, productivity suite, cloud infrastructure, analytics stack, and communication platforms were chosen by different people in different years with different criteria. They don't connect. They don't share data. They cost more than they should. Nobody has a map of what's actually running. And what barely holds together with 5 people collapses at 50.Explore →
Never miss another inquiry. 24/7. HIPAA compliant.
Explore →Paid, organic, and measurable. Every dollar traced to a patient.
Explore →AI that produces revenue, not slide decks.
Explore →CRM, EHR, call tracking, and analytics, finally connected.
Explore →HIPAA. OCR pixels. Speed without the liability.
Explore →Enterprise impact
Three engagements, three verticals, every number below reported by the client's own systems.
Closed-loop systems connecting paid media and SEO lead generation to call tracking, CRM, and EHR outcomes. I track the entire patient journey, first click to final admission, enabling true ROI measurement and lead-to-admit optimization. The $1.27M above is recovered pipeline from a single network.
Appointment-setting and lead-management systems for major hospital systems, integrating marketing channels with Epic EHR and scheduling. Intelligent lead routing connects digital inquiries to the right specialty and open slots in real time. Automated follow-up and no-show reduction raised scheduled appointments across service lines.
Complete digital transformation for national senior living communities: custom web, localized SEO, performance marketing across Google, Meta, and programmatic, real-time AI chat, and reputation automation. Multi-location SEO established local search dominance across hundreds of communities, alongside a +85% lift in tour bookings.
Proof
Who runs the work
I founded and scaled Dreamscape Marketing from two people to more than 80, building it into the go-to behavioral health marketing agency in the country: 300+ healthcare organizations served, $500M+ in managed spend. Built proprietary AI and automation tools. Sold the company to SPM Group, where I led the integration of IT systems, marketing platforms, and products across four merged companies. When Unlock Health acquired SPM and combined eight companies into one, I was at the center of that too, connecting infrastructure, unifying tech stacks, and making everything actually work together. 15+ years of building, scaling, selling, and integrating, applied directly to your operation.
Meet Kevin →Kevin Plumlee is one of the smartest people I have ever worked with, and I worked in a Google office for years. When it comes to tech, coding, AI, integrations, APIs, there is no one I would trust more.
Josh Weum, Former Google Ads Speaker & PPC ExpertKevin is one of the most intelligent individuals I have had the privilege of knowing. His expertise spans technology, development, and marketing, and he has a remarkable ability to distill complex problems into simple, effective solutions.
Haley Soscia, Sr. Executive Assistant, NECAKevin was with us on day 1 and is not only one of the most talented all-around developers I've worked with, but has an uncanny business sense. He developed almost all of our agency's best practices and backend systems.
Daniel Gemp, Managing Director, Performance MarketingA detailed form, not a chatbot, not a scheduler. Tell me what's happening, what you've tried, what's at stake. I'll review it personally and let you know if it's a fit. If it is, we'll talk.
